Central University of Jharkhand

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School of Management Sciences (SMS)
Department of Business Administration (DBA)

Profile of Faculty

Prof. (Dr.) Bhagwan Singh

Professor,
Department of Business Administration (DBA), SMS, CUJ

E-Mail : bhagwan.singh@cuj.ac.in / bhagwansingh.bs@gmail.com

Educational Qualification

MBA, PGDCA, PhD

Awards/ recognition

Developed CRISP Model for presentation of RTP (Research/Thesis/ Project) which is appreciated / adopted by National Repute Universities
Received Best Teacher Award from Rotary Club Dharmshala, H. P. (2012)
Received Best Teacher award in 2011, from the hands of Honbl’e Vice Chancellor, Mahatma Gandhi Kashi Vidyapeth State University, Varanasi organised by JDIMT, Varanasi
First Best Paper Award in Feb 2010, among almost 218 papers screened from all over the world in International Conference organised by Gardi Vidyapith University in Rajkot, Gujarat.
Chaired several International & National FDP / Seminars / Workshops/ Conferences as a regular activity.
Have been Resource person for 3 Courses (M-7, M-18 & M-20) in e-PG-Pathshala a venture by MHRD & UGC. Link: http://epgp.inflibnet.ac.in/view_f.php?category=1408
Advisory/ Motivational Lecture for youth on YouTube for seeking admission. Link: https://www.youtube.com/watch?v=TrfI4loNki0&t=202s
https://orcid.org/0000-0002-6377-0948

Area of Interest

Strategic Management, Marketing, advertising and Information Technology. His core thrust areas are Strategic Management, Entrepreneurship, Digital Marketing, Web-based Advertising (WBA), Mobile based Marketing (MBM) and Internet Based Marketing (IBM)

Courses Taught

Consumer Behaviour, Web Based Advertising, Digital Marketing, Strategic Marketing Management, Strategic Management, Marketing Management, Advertising & Sales Management, Integrated Marketing Communication, Green Marketing, Mobile Based Marketing etc.

Brief introduction

Prof. Bhagwan is a dynamic person having versatile experience of more than 20 Years in academia bearing experience of the University Administration viz-a-viz Dean, School of Management Studies (SMS), CUJ & Head, Department of Business Administration (DBA), SMS, CUJ, Former Finance Officer (I/c), Central University of Jharkhand (CUJ), Ranchi & AC member of Central University of Jharkhand (CUJ), Ranchi.
In his prior organization of Central University of Himachal Pradesh (CUHP), Dharmshala, H. P. he was EC & AC Member, Elected University Court Member, Founder Dean of School of Commerce & Management Studies (SCMS) & Head of Department of Marketing & Supply Chain Management (MSCM), SBMS and Chairman of various committees. He was Coordinator of MOOCs Prakoshtha of CUHP and was ex-officio Chairman of the School Board of the SCMS and Ex-officio members for the other departments/Centres within the SCMS.
He is State Student Coordinator (SSC) of Jharkhand (2020-21) and was SSC of Himachal Pradesh, CSI (2019-2020). He has also been Former Chairman & Vice Chairman, Computer Society of India (CSI), Varanasi Chapter, Region – I.
He has introduced CRISP Model for Research/Thesis/Project (RTP) presentation which is flourishing and being welcomed & adopted by Central/Regional/State Universities and reputed esteemed Colleges/ Organization/ Government of India.

Administrative responsibilities (with active period)

Dean, School of Management Sciences (SMS)
HoD, Department of Business Administration (DBA)
Academic Council (AC) Member, CUJ
Member, School Board, School of Management Sciences (SMS), CUJ
Member, Board of Studies (BoS), Dept. of Business Administration (DBA), SMS, CUJ
State Student Coordinator (SSC) of Jharkhand, CSI (2020-2021)
Expert in Various Country / State Level Committees for examinations, policy making, Thesis evaluation and the like
Resource Person / Speaker in National Repute Workshops / Seminar / Conferences etc

Additional role/ responsibility

Dean, School of Management Sciences (SMS)
Head, Department of Business Administration (DBA)
Former Finance Officer (In-charge) of Central University of Jharkhand (CUJ), Ranchi

Articles Published/ Accepted

Research publications
Articles in Journals (Published/ Accepted)

Year wise: Projects details, Research publications etc. of the Department.
Research publications

Singh B, (2019), “CRISP”- Bringing Technological Change In Teaching Pedagogy- A Case Study, Cybernomics, Vol 1, No. 6, Pg. 33 ISSN: 2582-5755.
Rathore G S & Singh B, (2019), Acceptance of Digital Payments in Uttar Pradesh, Vimarsh, Vol 10, Issue 2, Pg 19, ISSN: 0976-5174.
Jaiswal D. & Singh B., (2018), Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers, Business Strategy & Development by John Wiley & Sons Ltd, Vol.1, Issue.1, Pg 64, ISSN: 2572- 3170
Singh B, (2017), Flourishing Demand for shopping websites as an opportunity for forthcoming Entrepreneurs, SMS Journal of Entrepreneurship & Innovations, Vol.2, Issue 2, Pg 75, ISSN: 2349- 7920
Singh B, (2017), Opportunity for Women Entrepreneurs to encash Virtual World through WBA, International Journal of Economics & Managerial Thoughts, Vol.3, Issue 1, Pg: 8, ISSN: 2229- 3736.
Singh B & Jaiswal D, (2016), Green Marketing: A Marketing Framework of STP towards Eco Advantage, SMS Journal of Entrepreneurship & Innovations, Vol 2, Issue 2, Pg: 22, ISSN: 2349-7920
Singh B & Kumar S, (2015), A Study on Current Status of Green Marketing in North India, Pacific Business Review, Vol. 7, Issue 11, Pg: 16, ISSN: 0974-438X .
Singh B & Kumar S, (2014) Consumer Preference for Eco-Friendly Products of Home Appliance Companies, Indian Journal of Commerce Association, Vol 67, Issue 3, Pg: 76, ISSN: 0019-512X.

And 16 other Research articles published in reputed International/National Journals

Books (Published)

Singh B (2017), Web Based Advertising: A Tool of Digital & Internet Based Marketing, 1st Edition, Anamika Publisher, New Delhi.
Singh B (2015), Internet Based Marketing: Trends, Issues & Challenges for Digital Marketing & Web Based Advertising, 1st Edition, Anamika Publisher, New Delhi.

Book Chapter

Singh B (2020), NEP-2020: Challenge on Implementation, National Education Policy 2020: Reflection from Stakeholders, Pg 46, White Falcon Publishing, ISBN:
Singh B (2018) et all, Prospects for Entrepreneurs in Retail Outlets in H. P, MRI Publications, ISBN: 978-93- 86142-23-8.
Singh B (2016), Popular Websites helping Agriculture of India ICT Rural Development, Bharti Publications, Delhi, ISBN: 978-81- 933475-5-3.
Singh B (2015), Role of Web based Advertising (WBA) in Promotion Mix: A New Area for Strategic Management, Bharti Publications, Delhi, ISBN: 978-93- 85000-48-5
Singh B (2014) et all, Dimensions of Service Sector Operations and Approaches: An Assessment of Nationalized Sector Banks in India, IIT Roorkee, Dept. of Management Studies, ISBN: 978-93- 8493-502-3
Singh B (2014) et all, Green Marketing Through WBA in International Trade, Global Publishing House, Vishakhapatnam, ISBN: 978-93- 81563-24-3.
Singh B (2014) et all, Service Quality Assessment in Indian Banking Sector: An Application of Factor Analysis, K. K. Publications, New Delhi, ISBN: 978-81- 7844-173-3.
Singh B (2012), Stride of Advertising: Web Based Advertising, Anmol Publication, New Delhi, ISBN: 978-81-261- 5064-9
Singh B (2011), Web Based Advertising: An increasing demand in Agribusiness with Internet World, Suruchi Kala Prakashan, Varanasi, ISBN: 978-93- 81564-02-8.
Singh B (2011) et all Web Based Advertising: An Emerging Stride of Advertising in India – A study Based on Eastern Districts of Uttar Pradesh, Excel India Publishers, ISBN: 978-93- 81361-12-2.
Singh B (2010), E-Advertising and Women Entrepreneurship: A study from Eastern U. P., Macmillian, ISBN: 10: 0230- 33150-1
Singh B (2009), Web Based Advertising – Case Study of Varanasi Region, ABC Press, New Delhi, ISBN: 978-81- 907612-1-8

And 04 other Chapters published in reputed Edited Books

Seminar/ Workshop/ Conference Participation

S. No.	Title of the Paper Presented	Title of Conference / Seminar	Organized by	Whether international/ national/ state/ regional/ college or university level
	Multimedia Marketing: New way for Advertising	Workshop on Convergence of the Telecommunication, Media & Information Technology Sectors	RSMT, Udai Pratap Autonomous College, Varanasi, 28th Jan, 2006	National
	The Reshaping of Wholesale Market in the Era of Retail, Super & Hyper Market	Changing Paradigms of HRM in the Knowledge Era/ India Incorporated 2020:A Marketing Perspective	Sherwood College of Management, Lucknow, 11th March 2006.	National
	Strategic Marketing for Internet Banking	EDP on Strategic Marketing in Indian Financial Sector The Paradigm shifts	FMS – BHU, Varanasi, 24th Feb, 2007	National
	Retailing Services in Advertising and other Aspects	60th All India Commerce Conference	Osmania University, Hyderabad on 27th – 29th December 2007.	National
	Internet: New Media for Advertising	60th All India Commerce Conference	Osmania University, Hyderabad on 27th – 29th December 2007.	National
	Strategic Decision Making for Financial Amalgamation	Mergers & Acquisitions: A competitive Strategy	FMS, BHU, 16th Feb, 2008	National
	Global Affect of Advertising on Retail Services in India	3rd Conference on Global Competition and Competitiveness of Indian Corporate	IIM – Lucknow, May 29 to 31, 2008.	National
	Internet Advertising: Scope in Eastern U.P.	“SHODH 2009” bearing theme “Global Business Scenario: Issues & Challenges”	Lord Krishna, Ghaziabad, on 6th & 7th December 2009	National
	Role of E-Commerce & Contribution of Web Based Advertisements for Schemes of Indian Government for Eradication of Poverty in Previous Decades & Today’s Scenario	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	Contribution of Women Entrepreneurs in National GDP	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	E-Advertising as Contributory Factor for Economic & Social Growth of Eastern U.P.	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	Impact of E-Advertising in Indian Economy	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	Role of Web Based Activities and E-Commerce for Poverty Eradications in India	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	Web Based Advertisements for Schemes of Indian Government for Eradication of Poverty in Previous Decades	Impact of Micro credit on Upliftment of Rural Poor in Eastern Uttar Pradesh	ICSSR and organized by Dept. of commerce U. P. Autonomous College, 20th – 21st March 2010.	National
	Prospects of Online Ads by Placement Agencies in Eastern U.P	Resilience of Indian Corporate in the Phase of Global Meltdown	KNIPSS Management Institute, Sultanpur on 10th April 2010	National
	Effects of Recession on Web based advertising in Eastern U.P	Resilience of Indian Corporate in the Phase of Global Meltdown	KNIPSS Management Institute, Sultanpur on 10th April 2010	National
	Role of IT in Global Meltdown: Cheapest Mode of Advertising is Web Based Advertising	Resilience of Indian Corporate in the Phase of Global Meltdown	KNIPSS Management Institute, Sultanpur on 10th April 2010	National
	Internet Usage in Green Marketing	63rd All India Commerce Conference	Goa held on 1st to 3rd October 2010	National
	Development of Women entrepreneurship in India Via E-Advertising: A Study From Eastern U. P.	Women entrepreneurship in India	FMS, BHU, Varanasi, 22nd & 23rd October 2010	National
	Ambiance of Internet advertising on E-shopping: A study from Eastern U.P.	98th Conference of Indian Science Congress Association	SRM University, Chennai held on January 3rd to 7th 2011	National
	Web Based Shopping: Prospects and Problem of IT industry	98th Conference of Indian Science Congress Association	SRM University, Chennai held on January 3rd to 7th 2011	National
	Prospects of IT jobs & HRM in E-commerce in Eastern U.P	98th Conference of Indian Science Congress Association	SRM University, Chennai held on January 3rd to 7th 2011	National
	Emerging Avenues of Web Based Advertising in Eastern Zone of U.P.	Management of Innovation in Business & Technology: New Strides	Feb. 19th & 20th 2011 by SMS, Varanasi, U.P.	National
	New Forte of Internet Marketing: WBA [Web Based Advertising]	Strategies for Sustainable Competitive Advantages in a Globlised Era	AICTE sponsored 2nd National seminar in ITM University, Gwalior on 19th & 20th August 2011.	National
	Global Recession: Causes and Remedies in Indian Perspective	Strategies for Sustainable Competitive Advantages in a Globlised Era	AICTE sponsored 2nd National seminar in ITM University, Gwalior on 19th & 20th August 2011.	National
	Growth of Women Entrepreneurs through WBA	Women Empowerment Through ICT	RSMT, Udai Pratap Autonomous College, Varanasi, 12, Nov, 2011	National
	ICT for Women in Eastern U. P.	Women Empowerment Through ICT	RSMT, Udai Pratap Autonomous College, Varanasi, 12, Nov, 2011	National
	Enhancing Women Empowerment through ICT	Women Empowerment Through ICT	RSMT, Udai Pratap Autonomous College, Varanasi, 12, Nov, 2011	National
	Flourishing of Agribusiness with WBA	Agribusiness & Rural Development: Issues & Challenges	FMS – BHU, Varanasi, 5th Nov, 2011	National
	Prospects & Problems of Web Based Ads in Eastern U. P. for Agriculture	Sustainable Agriculture & Food Security to the Changing Climate	Kooba, P.G. College, Azamgarh, 24 - 25, Nov, 2011	National
	Impact of Web Based Advertising in Sustainable Agri-Business	Sustainable Agriculture & Food Security to the Changing Climate	Kooba, P.G. College, Azamgarh, 24 - 25, Nov, 2011	National
	Impact of WBA in Sustainable Agriculture	Sustainable Agriculture & Food Security to the Changing Climate	Kooba, P.G. College, Azamgarh, 24 - 25, Nov, 2011	National
	Role of Women in IT using E-advertising	99th Indian Science Congress Conference	January 3rd to 7th, 2012 in Kalinga University, Bhubneshwar, Orissa	National
	Women Empowerment via ICT	99th Indian Science Congress Conference	January 3rd to 7th, 2012 in Kalinga University, Bhubneshwar, Orissa	National
	Revolutionary Advertising: Web Based Advertising	Sustained Development in Globalised Era	IDS, Dept. of Commerce, DAV PG College, Varanasi, 3 – 4, Feb, 2012	National
	E-Governance: Challenges & issues for Govt. System & Machinery	Chipping in Corporate Participation in Professional Education Machinery	KNIPSS Management Institute, Sultanpur on 18th – 19th Feb 2012	National
	E-Commerce: Challenges & Opportunities	Chipping in Corporate Participation in Professional Education Machinery	KNIPSS Management Institute, Sultanpur on 18th – 19th Feb 2012	National
	Emerging Trends in E-Commerce: Web Based Advertising	Emerging Trends in E-Commerce & Workshop on Office Automation System	Faculty of Commerce, Sri Agrasen PG College, Varanasi, 23, Feb, 2012	National
	E-Commerce: Its Impact on India	Emerging Trends in E-Commerce & Workshop on Office Automation System	Faculty of Commerce, Sri Agrasen PG College, Varanasi, 23, Feb, 2012	National
	Web based Advertising: Scope for Upcoming New Market for IT, HR & Agriculture	100th Indian Science Congress Conference	January 3 – 7, 2013, Calcutta University, Kolkatta	National
	Cheapest Form of Advt. for HR & Agribusiness: WBA	100th Indian Science Congress Conference	January 3 – 7, 2013, Calcutta University, Kolkatta	National
	Green Marketing or Green Washing: Misleading Business Claims with Special reference to Eco Labels	CSR for Sustainable & Inclusive Growth	Maharaja Agrasen University & HPCMA, Solan, Himachal Pradesh, 13 – 14, Dec, 2013	National
	Service Quality Assessment in Indian Banking Sector	Application & Role of Statistics in Multi displinary Research	Central Univ. of Haryana, 23 – 24, Oct, 2013	National
	Consumer Preference for Eco-friendly Products of Home Appliance Companies	Strategies for Sustainable Business Growth in India	Punjab IMT & PCMA-2013, Punjab, 5th Oct, 2013	National
	WBA future & Prospects in respect to Women Security	Impact of Social Networking Websites on Women Security	Sri Agrasen Kanya PG College, Varanasi, 12 – 13, Feb, 2013	National
	Home Appliances Companies Promoted by WBA for Customer Awareness & Impact	101th Indian Science Congress Conference	February 3 – 7, 2014, Jammu University, Jammu	National
	HPA Study on Consumer preference for Eco-friendly Products	101th Indian Science Congress Conference	February 3 – 7, 2014, Jammu University, Jammu	National
	Revenue generation through Internet by the help of WBA and other means	Economic Reforms in India	Dept. of MBA, Govt. PG College, Dharamshala, Himachal Pradesh, 9th – 10th March, 2014	National
	Consumer Buying Behavior going Green	Economic Reforms in India	Dept. of MBA, Govt. PG College, Dharamshala, Himachal Pradesh, 9th – 10th March, 2014	National
	Green Marketing: An emerging Dimension of CSR	Economic Reforms in India	Dept. of MBA, Govt. PG College, Dharamshala, Himachal Pradesh, 9th – 10th March, 2014	National
	Latest Issues of Modern Marketing Management for Sustainability in Green Marketing	Roots of Indian Management	RSMT, Udai Pratap Autonomous College, Varanasi, 26, Nov, 2015	National
	Change Mgmt: Virtual Business World: Internet Usage & Modern Mgmt. of Websites	Roots of Indian Management	RSMT, Udai Pratap Autonomous College, Varanasi, 26, Nov, 2015	National
	Mgmt. of Performance of Technology in selected Public Sector Banks in India as Modern Banking Management	Roots of Indian Management	RSMT, Udai Pratap Autonomous College, Varanasi, 26, Nov, 2015	National
	Application & relevance of WBA in Indian Mgmt. Promotion Mix in Modern World	Roots of Indian Management	RSMT, Udai Pratap Autonomous College, Varanasi, 26, Nov, 2015	National
	Lecture of Case Study Presentation	02 Days Workshop on Communication & Case Analysis	SBMS, Central Univ. of Himachal Pradesh (CUHP), 13th – 14th May, 2013	National
	Participant & Guided on Case Development with Prof M R Dixit, IIM Ahmadabad	03 Days Workshop on Case Analysis & Case Presentation	SBMS, Central Univ. of Himachal Pradesh (CUHP), 31st July – 2nd Aug, 2014	National
	Participant in Debate	01 Day Workshop on Women Status & Position	Dept. of Hindi Language, SoEL, Central Univ. of Himachal Pradesh (CUHP), 31st July – 2nd Aug, 2014	National
	Participant	02 Days National Seminar on Skill Development in Higher Education	DDU Kaushal Kendra, CUHP held on 29-30 March 2016	National
	Participant	02 Weeks National Workshop	SoPMS, CUHP form 29 Feb to 12 March 2016	National
	Participant & Advisor	01 Day Workshop	School of Education, 08 Jan 2016	National

Updated as on

15 Jan. 2021